Vitakraft is a prime German brand of high-quality, innovative products, designed to meet the individual needs of pets. Under the company philosophy “For the love of pets”, Vitakraft promotes the important social bonds between people and animals. For more than 175 years, Vitakraft has witnessed great success in its original home market and a dynamic development on international levels.

Vitakraft products have been officially re-launched in the Lebanese market by Ets. Wafic Idriss since October 2004 (www.widriss.com) . Vitakraft is a pet compensating snacks targeting niche market and selective veterinary channels. Today the brand is growing in major veterinary clinics and expansion in modern trade is shown.

There are several category’s which are:

• Birds
• Rodents
• Aquaristic
• Terraristic
• Cats
• Dogs

Cats and Dogs category’s are the most 2 selling categories in all channels

Website: www.vitakraft.com