Traditional Trade In Lebanon
The traditional trade segment constitutes around 55% - 70% depends on product category of the market.
We strive to serve the product category segment through a variety of sales channels.
Wholesale
This channel builds on the established Idriss family business name and customer base and sells products to major distributors and wholesale dealers.
Modern Trade
Our skilled and experienced sales team and merchandisers ensure that our products are placed in major hypermarkets and supermarkets
Mini Markets
Our mini market sales team builds and maintains strong professional
relationships with clients, ensuring visibility, achievement of sales
targets and delivery of high quality customer service to the existent
and potential clients
Cash Van
Through our fleet of refrigerated, hybrid and dry trucks and our cash
van sales team, we are able to reach small grocery stores in major
geographic areas on a daily basis to ensure coverage & penetration
of company products.
Pet Specialty Channel
Our business strategy, which combines brand management, sales and merchandising, has allowed us to become the number one distributors for pet food and supplies in Lebanon.
Our products are placed in pet stores, veterinary clinics and major hypermarkets, supermarkets and convenience stores.
Sales Force
Marketing
Distribution
Warehousing